Excerpt from: Ski Resort Newsroom
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| May 13, 2009 | | Baby Boomers and How to Attract younger skiers amoung topics to be discussed at the National Ski Area Association Conference | The National Ski Area Association is trying to figure out what to do about the numbers of Baby Boomers that increasingly make up a large percentage of the skiing population right now. One of the issues being faced is the fact that the "leading edge" skiers are approaching their mid-60s, and new customers will need to replace them in the nation's ski resorts. One of the places that needs to see younger skiers is Vail. Vail Daily reports on the issue of the aging Boomer population and ski resorts:
“For every one that exits we need to bring 1.5. We’ve been talking
about this for a decade, but it never loses its poignancy; it becomes
more poignant as the leading edge baby boomers reach their mid-60s,”
Berry said.
Ski resorts big and small will have to start
replacing boomers with new customers at a “significant pace” in about
four or years, Berry said.
It is clear that as the population ages, it will be necessary to find new skiers amongst the younger generations.
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