Excerpt from:  Ski Resort Newsroom
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July 06, 2009

Media Bigwigs Prepare to Descend Upon Sun Valley

Annual conference begins tomorrow in Sun Valley, Idaho
Every year for the past 27 years, Sun Valley ski resort has played host to media bigwigs from the largest companies. The conference is organized and hosted by Allen & Co, an investment bank that is quite well-known.

On the docket for this conference include panels on how digital media are changing the picture, as well as the recession. CNN Money reports on what else is included in the media conference:

This year's conference from July 7-12 will feature panel discussions, including likely themes from globalization to President Barack Obama's handling of the financial crisis.

But the real action will be deal action. Last year, Sun Valley was about Microsoft Corp's failed bid to buy Yahoo Inc.

This year, the drama may lie with Time Warner Inc, Viacom Inc and CBS Corp as their executives stroll with a passel of rich money managers like Time Warner investor Vivi Nevo and Yahoo shareholder Gordon Crawford.

Wheeling and dealing often happens at high-end resorts. And every year Sun Valley ski resort sees its share. But it will be interesting to see how many deals are struck this year -- and what the media can do to survive.


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