Excerpt from: Ski Resort Market Trends and Statistics
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| May 13, 2009 | | Baby boomers enjoy visiting ski resorts | One of the best demographics for ski resorts in recent years are those who fall into the Baby Boomer label. Indeed, these skiers are loyal, and they continue skiing into old age. The National Ski Areas Association reports on information about the increasing age of skiers:
Specifically, since 1997/98, the proportion of visitors
aged 45 to 54 has increased from 14.0 percent to 19.9 percent; the proportion of visitors
aged 55 to 64 has doubled from 4.6 percent to 9.2 percent; and the proportion of visitors
aged 65 and over has also increased substantially, from 2.4 percent to 3.8 percent.
According to the study, the loyalty and staying power of older participants has been
a plus for ski resorts and has been a key driver of the success enjoyed by the industry
in recent seasons.
Ski resorts will need to make accommodations for an aging ski population, but will also be faced with the challenges of attracting younger skiers. Many ski resorts try to attract younger crowds by including terrain parks and snowboarding runs.
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